It’s not easy to write well.


I hate to state the obvious, but the way to get better at writing is to write.


It’s like bemoaning the fact that you don’t have a runner’s body. Guess what? If you want a runner’s body, you have to run.


If you want to become a good writer, you have to write. Reading a lot doesn’t hurt either, by the way.


But in the meantime, here are some things to keep in mind as you work on improving this critical skill:


𝐋𝐄𝐒𝐒 𝐈𝐒 𝐌𝐎𝐑𝐄 – People are less and less willing to read. Get to the point and be clear. Being clear involves making good word choices and possibly expanding your business and industry vocabulary.


𝐀𝐕𝐎𝐈𝐃 𝐉𝐀𝐑𝐆𝐎𝐍 – Write in plain language. Make sure your audience knows the words you’re using.


𝐂𝐇𝐄𝐂𝐊 𝐘𝐎𝐔𝐑 𝐖𝐎𝐑𝐊 – Is it accurate? Are there any spelling, grammar, or punctuation mistakes? Don’t blow it with an easily avoidable error.




𝐒𝐀𝐕𝐄 𝐘𝐎𝐔𝐑 𝐓𝐄𝐌𝐏𝐋𝐀𝐓𝐄𝐒 – Don’t waste your time constantly reinventing the wheel.


𝐁𝐄 𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋 – This doesn’t always mean formal though. (It depends on who you’re writing to and what your purpose is.)


Have a 𝐂𝐀𝐋𝐋 𝐓𝐎 𝐀𝐂𝐓𝐈𝐎𝐍 – What do you want your reader to do? Is it clear?


Keep learning!


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